You’ve got zero confidence in your pricing strategy.
In fact, it’s not really a strategy at all. It’s mostly guesswork, gut feelings and copying what other people are doing.
And it's not working.
It’s time to stop the guesswork and start getting strategic.
What if I told you:
Price It Perfect is a 5 lesson self-paced course. It’s filled with actionable content, a workbook, and video lessons.
At the end of the course, you will have a strategy--not just guesswork--that helps you maximize your profit.
After completing the course, you will be able to:
This content is really, really valuable. It gives me all the answers, all in one place, and gives me step by step instructions.
Orientation - Getting Started with the Course
Learn how to use the course and what to expect.
Lesson 0 - Working Thru Mental Blocks about Money
Address any blocks you have about selling your work before you work on pricing.
Lesson 1 - Determine Your Course's Worth
Use simple research strategies to discover how much your course is worth to your audience.
Lesson 2 - Set Your Strategic Goal
Don't just pick a price. Learn the four strategic goals and pick the best one for your course.
Lesson 3 - Choose Your Pricing Tactics
Learn the top five pricing tactics and pick the right ones to support your strategic goal.
Lesson 4 - How to Motivate People to Buy
Use psychology to motivate people to buy your course.
Lesson 5 - How to Evaluate & When to Adjust Your Pricing
Learn how to evaluate your sales performance and what adjustments to make to get better results
I always get hung up about pricing...am I pitching too low? Too high? What do my learners value? What exactly are my options? I'm so grateful Janelle created this primer on pricing.
--David from passthecelta.com
Hi, I'm Janelle. My passion is helping people get better learning results from their online courses. Unlike other online course experts, my background is in Instructional Design, which means I study how adults learn and make courses based on those principles.
In 2009, I graduated with a Masters Degree in Instructional Technology from Georgia State University. For the past 8 years, I've worked as a Learning Designer, helping entrepreneurs, mid-size businesses and colleges create hundreds of online courses.
In addition to running Zen Courses, I also host The Zen Courses Show where I interview successful course creators. My mission is to help you create your course with less overwhelm.
1. When does the course start and finish?
The course starts after you purchase and never ends! The first two lessons are dripped out over a 10 day period because they are the most complex. After that, the course is completely self-paced.
2. Can't I just figure this out on my own?
Probably. I spent weeks researching pricing strategies, interviewed 5 different people, then spent a year testing things. If you’d rather take that route, I won’t stop you.
On the other hand, if you’d rather devote your time to building your course and shortcut all the research, this course is for you.
3. What if haven't finished my course yet?
You can still grab this course and use it when you're ready. In fact, PIP will show you how to use free products to boost sales for your paid course.
4. Does this course cover marketing?
This isn’t a strict marketing course, but pricing and marketing kinda go hand-in-hand. So I'll show you how to use psychology-based marketing tactics to support your pricing & boost sales.
5. If I'm not satisfied, can I get a refund?
Yep. If you complete the course within 30 days and aren't happy with it, I'll refund your money. No questions asked.