Right now you feel stuck. You’ve been planning to create your online course for a while now, but you’re not sure where to start. So you keep doing what you know: trading time for dollars to make ends meet.
But in the back of your head you know that if you could finally launch your course, you’d be on your way to real change.
The problem is you don’t know what to create.
You have a few ideas but you’re not sure about any of them. Which puts you right back where you started:
The truth is you don’t know what to create because you don’t who you’re creating for.
Everyone says start an email list or build an audience like it’s so easy. Sure, you could get subscribers, but you have no clue how to turn those subscribers into customers.
So you tell yourself it’s too much work. Or that you’re not disciplined. Or that you don’t have time.
But the truth is you’re afraid you’ll spend months making a course no one wants.
Audience Decoded is a no-fluff training that helps you figure out what your audience wants to buy from you.
It does this by showing you how to stop guessing and start solving real problems.
After completing Audience Decoded, you'll be able to:
One more thing:
You're busy. So I've intentionally kept this course short and fluff-free so that it doesn't hog all of your time.
Hi, I’m Janelle Allen and I’ve been exactly where you are. When I first started teaching online, I had no idea who my audience was or what they wanted.
Sure, I had an email list. But that didn't help if I didn't know what to say to my audience.
So I tried being everything to everybody.
First I created things that I thought people needed. That bombed. Next, I tried creating products based on questions people sent me. That did a little better, but still didn’t produce great results because it was random.
To say I struggled is an understatement. That first year I made a measly $10k and a lot of mistakes.
Fortunately my consulting work with education publishers kept me afloat. But I’ll never forget the feeling of failing without knowing why.
Eventually I realized my mistake: I’d spent all my time trying to sell My Fabulous Idea™ instead of listening to my audience.
Because I didn’t know HOW to listen.
Luckily I figured it out. I learned how to decode my audience’s problems, wants, and language—even if they weren’t on my email list. I learned how to use surveys and interviews to figure out what to create.
Within 6 months of using this process, I’d made enough money to never have to work with bureaucratic publishing companies again!
Of course, I’m still learning and improving the process. And I’ll share every improvement with you along the way.
How long will I have access to the course?
How does lifetime access sound?
Do you offer refunds?
Yes. If you’re not happy with the training, send me an email within 14 days of purchase. I’ll give you a full refund and cancel your enrollment. In order to improve the course, I will ask what didn’t work. However, you’re not required to answer to receive a refund.
What if I don’t have an audience? Will Audience Decoded help me?
Absolutely. Audience Decoded works if you have your own audience or not. Part of the course will give you ideas for researching other people’s audiences to figure out what to create.
Do I have to have a website to take this course?
You don’t need a website to figure out if there’s an audience for your course. In fact, you should do it before you create your website so your messaging speaks to the people you want to attract.
Do I have to have an email list to take this course?
No, but you’ll want to start one to engage with your audience and make more sales. The Pro package includes access to my email marketing course to help you launch your list (which will get a major update in 2019 and go up in price, so grab it now).
Is Audience Decoded just for course creators?
Nope. The concepts in Audience Decoded apply to creating anything for your target audience.
What if I don’t have time for this course?
“I don’t have time” is a lie. In my experience, we prioritize the things that matter. If you’re not ready to take action, join the next time the course is open for enrollment--though I'm not sure when that'll be.
Level up your course.
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