• Audience Decoded

Create a course that your audience wants

Stuck wondering what to create? Audience Decoded will help you discover exactly what your audience wants to buy from you.


Stop spinning your wheels.

Right now you feel stuck. You’ve been planning to create your online course for a while now, but you’re not sure where to start. So you keep doing what you know: trading time for dollars to make ends meet.  

But in the back of your head you know that if you could finally launch your course, you’d be on your way to real change.  

The problem is you don’t know what to create. 

You have a few ideas but you’re not sure about any of them. Which puts you right back where you started:

  • Spinning your wheels
  • not launching your course
  • not growing your business

It's time for a different approach.

The truth is you don’t know what to create because you don’t who you’re creating for.  

Everyone says start an email list or build an audience like it’s so easy. Sure, you could get subscribers, but you have no clue how to turn those subscribers into customers.  

So you tell yourself it’s too much work. Or that you’re not disciplined. Or that you don’t have time.  

But the truth is you’re afraid you’ll spend months making a course no one wants. 


Take the simpler path.

It's not about your idea. It's about your audience.

There’s a saying in business: whoever understands their customer the best wins.  

In order to launch a profitable course, you simply need to decode what your audience is saying.  

That means having a clear picture of your target customer, their problems, and the result they want so that you know exactly what to create.

  • Instead of feeling uncertain about your course topic, you'll be able to validate that there’s a market before you start. 
  • Instead of feeling afraid of failure, you'll set yourself up for success by eliminating guesswork.
  • Instead of spinning your wheels, you'll start gaining traction.  


All you need is a roadmap.

Introducing Audience Decoded

Audience Decoded is a no-fluff training that helps you figure out what your audience wants to buy from you. 

It does this by showing you how to stop guessing and start solving real problems. 

After completing Audience Decoded, you'll be able to

  • research your target audience--even if they're not on your email list
  • identify problems, pain points, language and patterns
  • determine if there's a market for your course topic
  • identify products you can create 
  • write better marketing copy so you can make more sales

One more thing: 

You're busy. So I've intentionally kept this course short and fluff-free so that it doesn't hog all of your time. 

What's in the Course

Five self-paced video lessons

Topics covered: 

  • How to Figure Out What People Want
  • Decoding Other People's Audiences
  • Using Surveys to Improve Your Marketing 
  • Using Customer Development Interviews to Pre-Validate
  • How to turn Audience Research into Products

Assignments

This isn't one of those 'listen to me talk' courses. Each lesson has assignments to help you apply the material.

Email check-ins

Get weekly email check-ins to keep you on track with the material.

Worksheets

Love worksheets? Me too. You'll get worksheets to help you profile & decode your audience.

Lifetime access to updates

When you buy the course, you'll always have access to new material as it's added.

What Can Decoding Your Audience Do For Your Business?

"After almost year of procrastinating, I began to worry that I'd missed my chance. Janelle came in and convinced me that I didn't have to be a perfectionist about the finished product. Two weeks later I released my Facebook Ads course that now nurtures all new subscribers joining my list."

-Alex F.

Choose Your Package

Special beta offer. $50 off the course until July 2019.

STARTER

$149 $199

  • Self-paced video lessons
  • Assignments to help you apply the material
  • Worksheets
  • Email check-ins from me
  • Lifetime access to the course
  • Bonus video: How Segmentation Helps You Create More Products
  • Access to First 500 Fans, my email marketing course
  • Swipe templates for your surveys
Buy for $149

PRO

$249 $299

  • Self-paced video lessons
  • Assignments to help you apply the material
  • Worksheets
  • Email check-ins from me
  • Lifetime access to the course
  • Bonus video: How Segmentation Helps You Create More Products
  • Access to First 500 Subscribers, my email marketing course ($47 value)
  • Swipe templates for your surveys

What happens after you click the buy button

  • You get sent to Thinkific to pay
  • You get a receipt and welcome email in your inbox
  • You get access to the welcome video and first module

How I decoded my audience.

Hi, I’m Janelle Allen and I’ve been exactly where you are. When I first started teaching online, I had no idea who my audience was or what they wanted. 

Sure, I had an email list. But that didn't help if I didn't know what to say to my audience.  

So I tried being everything to everybody.  

First I created things that I thought people needed. That bombed. Next, I tried creating products based on questions people sent me. That did a little better, but still didn’t produce great results because it was random.  

To say I struggled is an understatement. That first year I made a measly $10k and a lot of mistakes.  

Fortunately my consulting work with education publishers kept me afloat. But I’ll never forget the feeling of failing without knowing why.  

It sucked.

Eventually I realized my mistake: I’d spent all my time trying to sell My Fabulous Idea™ instead of listening to my audience. 

Because I didn’t know HOW to listen.  

Luckily I figured it out. I learned how to decode my audience’s problems, wants, and language—even if they weren’t on my email list. I learned how to use surveys and interviews to figure out what to create. 

Within 6 months of using this process, I’d made enough money to never have to work with bureaucratic publishing companies again!  

Of course, I’m still learning and improving the process. And I’ll share every improvement with you along the way. 

Who This Training is For:

  • you want to create an online course 
  • you're not sure what to offer your audience
  • you have a small or non-existent audience 
  • you’re willing to do the work
  • you’re willing to get out of your comfort zone

Who This is NOT For:

  • you have a large audience that already buys from you 
  • you’re crystal clear on what to offer your audience
  • you’re not willing to do the work
  • you’re not willing to get out of your comfort zone

"Janelle offers help not hype. I have worked with her one-on-one and am part of her Facebook group and I plan to keep working with her to build my online brand, sales, effectiveness, and efficiency."

-Cathy McNally

"Thanks very much Janelle....already my brain is in overdrive about how to validate my course 😊  

The way you break things down makes it all seem so manageable rather than overwhelming."

-Jenny Blair

Choose Your Package

Special beta offer. $50 off the course until July 2019.

STARTER

$149 $199

  • Access to the self-paced video lessons
  • Assignments to help you apply the material
  • Course Worksheets
  • Weekly email check-ins
  • Lifetime access to course updates 
  • Bonus video: How Segmentation Helps You Create More Products
  • Access to First 500 Fans, my email marketing course
  • Swipe templates for your surveys

PRO

$249 $299

  • Access to the self-paced video lessons
  • Assignments to help you apply the material
  • Course Worksheets
  • Weekly email check-ins
  • Lifetime access to course updates
  • Bonus video: How Segmentation Helps You Create More Products
  • Access to First 500 Subscribers, my email marketing course ($47 value)
  • Swipe templates for your surveys

What happens after you click the buy button

  • You get sent to Thinkific to pay
  • You get a receipt and welcome email in your inbox
  • You get access to the welcome video and first module

Got Questions?

How long will I have access to the course?

How does lifetime access sound?  

Do you offer refunds? 

Yes. If you’re not happy with the training, send me an email within 14 days of purchase. I’ll give you a full refund and cancel your enrollment. In order to improve the course, I will ask what didn’t work. However, you’re not required to answer to receive a refund.  

What if I don’t have an audience? Will Audience Decoded help me?

Absolutely. Audience Decoded works if you have your own audience or not. Part of the course will give you ideas for researching other people’s audiences to figure out what to create.  

Do I have to have a website to take this course?

You don’t need a website to figure out if there’s an audience for your course. In fact, you should do it before you create your website so your messaging speaks to the people you want to attract.  

Do I have to have an email list to take this course?

No, but you’ll want to start one to engage with your audience and make more sales. The Pro package includes access to my email marketing course to help you launch your list (which will get a major update in 2019 and go up in price, so grab it now).  

Is Audience Decoded just for course creators?

Nope. The concepts in Audience Decoded apply to creating anything for your target audience.  

What if I don’t have time for this course?

“I don’t have time” is a lie. In my experience, we prioritize the things that matter. If you’re not ready to take action, join the next time the course is open for enrollment--though I'm not sure when that'll be. 

Get Audience Decoded Today!